Portugal Your Way

BRANDING + WEBSITE + OUTDOOR + SOCIAL

Air Portugal was aiming to take over the North American market with an irresistible stopover offer, giving people another culture-rich Portuguese vacation before (or after) their existing vacation.

After the campaign and design system was launched, the number of US passengers doubled and the average monthly seat-occupancy reached over 85%, leading to a 42.9M increase in sales YOY.