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MUSIC VIDEO + OLV + OOH + SOCIAL

To announce the launch of the new smartglasses, Ray-Ban Stories, dropping in tandem with Burna Boy’s “Vanilla” record—they teamed up to debut a cleverly stitched, seemingly random series of Instagram Stories featuring Burna and an eclectic cast of unique creators as one cohesive music video adventure.

By following @RayBan on Instagram, fans could see summer through a roster of influencer’s eyes where the final video (and all their Ray-Ban Stories) came together in the proper order.

Director: Bradley + Pablo