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Taylor Marsh

Creative Director

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OpenAI

The Intelligence Age

TV

Every idea, every breakthrough, every leap forward—begins with a single starting point. Leveraging ChatGPT’s dot UI—this New York Times “Best of  Super Bowl”l spot traced humanity’s technological evolution through a distinctive pointillism-inspired animation style. Transforming abstract dots into iconic images of progress, spanning from early tools to modern breakthroughs to modern AI applications, it invited consumers not to fear AI, but invent whatever comes next, together.

Director: Builder’s Club