WEB3 + OLV + SOCIAL

A Recording Academy study found that only 2% of music producers are women. As a staple of Caribbean culture and the music born from it, BACARDI rum took a stand. Without the support of a label, how do talented women break through?

Teaming up with three rising talents, BAMBII, DENISE DE’ION, and PERFXN, with the amplification and insight of Grammy-winning producer, BOI-1DA—BACARDI launched a first-to-market NFT mixtape replacing the traditional record label model with thousands of passionate fans. By investing in this next generation of beatmakers through the purchase of an NFT track, buyers got a share of the success as they gain popularity.

With every NFT purchase, fans receive a monthly percentage of the song’s streaming royalties. So the more the tracks get played, the more both the producers and their fans make—thanks to the NFT “smart contract” (a self-executing transaction protocol built into the code on the blockchain).

Director: MARZ + Jordan Wozy