#TheFutureDoesntSuck

SOCIAL + EXPERIENTIAL + DIRECT

91% of the planet’s plastic doesn’t get recycled, often ending up in our oceans and ruining the party for all kinds of tropical sealife. So BACARDÍ and nonprofit Lonely Whale teamed up to turn something that sucks into something that slaps - collecting used plastic straws at bars and venues and upcycled them into vinyl records featuring a new track by Major Lazer and Anitta. We also distributed drink coasters with Snapcodes which unlocked a Snapchat AR experience promoting the campaign. Through these efforts, Bacardi is removing one billion straws from circulation through 2020.

Director: Superhero Cheesecake