God of War

TV + EXPERIENTIAL + SOCIAL

To launch the year's biggest video game, you need the world's biggest immersive gaming launch stunt.

During half-time of a Golden State Warriors game, Playstation used a first-ever narrative 3D projection to turn the court into a snowy Norse battleground. By showing off the game's characters, enemies, and harsh environments, it captured the attention of Oracle Arena, and millions more watching ESPN and streaming online.

Following the event, fans were immerse further with a :60 CG trailer bringing the game's characters to life in never before seen detail giving gamers an exclusive look at four of its scenic worlds.

Together, the campaign helped sell over 3.1 million games in 3 days— becoming the fastest-selling PS4 exclusive ever.

Director: Unit Image + Platige Image Studio + Santa Monica Studios