God of War

TV + EXPERIENTIAL + SOCIAL

To launch the year's biggest video game, we created the world's biggest immersive gaming campaign.

During half-time of a Golden State Warriors game, we used a first-of-its-kind narrative 3D projection to turn the court into a snowy Norse battleground - showing off the game's characters, enemies, and harsh environments, and capturing the attention of Oracle Arena and millions more watching ESPN and online.

Following the event, we immersed fans further with a :60 CG trailer bringing the game's characters to life in never before seen detail giving gamers an exclusive look at four of the game’s scenic worlds.

Together, the campaign helped sell over 3.1 million games in 3 days, becoming the fastest-selling PS4 exclusive ever.

Director: Unit Image + Platige Image Studio + Santa Monica Studios