Futbol Begins

TV + SOCIAL

MLS wasn’t top of mind in U.S. sports—until Apple TV teamed up with Leo Messi. Right after Super Bowl LIX ended, AppleTV x MLS dropped a surprise social film of the GOAT juggling an American football, blurring the line between “football” and “fútbol.” The social buzz and subscription results were felt instantly.

Director: Sam Pilling